How can you be the designer of one of the most classic shoes in the world?
Well, Converse, one of the largest and recognized sneakers around the world offer this customize service. They have been in the market since 1917, managing their products and marketing with a lot of wisdom.
Converse released this service about 4 years ago. This allow you to customize your favorite sneaker style, by mixing colors and patterns. They will ship the final product within 2 to 3 weeks. Since Converse started with this initiative, they have gain around 32.6 million likes on Facebook, the largest number in the sportswear category. Likewise, the company has been recognized by their good customer service, the firm really cares about the customer opinion, that's why they use multiple social media channels like: Twitter, Facebook and Pinterest. Also, Converse show a lot of respect to their customers, not only by offering different channels where customers can express themselves, but also by answering their comments or complains within a 3 hours period. In my opinion, companies like Converse no only motivate me as a customer, but also as an a Marketing student to keep supporting this kind of initiatives. Definitively, Digital Marketing have not stop surprising me, there are lot's of benefits we can obtain from this.
Don't waste your time anymore, visit http://www.converse.com/#/products/shoes/converseOne/scratch/all and design your own converse!!!
