What is Digital Marketing?

I was looking for the Digital marketing definition and I realized that most of the definitions you can find online are quite different between each other. Most people define this term as pay per click or SEO, but where are technology and communication tools related with this definition?

After all this confusion I decided to create my own definition, since this is a new topic for me I want to start with the basics. The Digital Marketing moves from the old stuff like radio and newspapers into the technology of the Internet. The Internet has connected people around the world; it allows people to communicate with each other no matter distances and it also has become a very powerful marketing medium. The online marketing has had a lot of success thanks to the push and pull activity, why?

Well, I found a great definition in www.live2support.com, it says that the push takes place when you initiate a marketing dialog with your customers or prospects. The best example of push marketing is the push URL feature in live chat software as well as the chat invitation pop-up your chat operators can initiate when a website visitor is browsing your website while the pull takes place when consumers commence the engagement with you on a level playing field. Pull marketing also occurs when your customers and prospects respond to a marketing trigger placed on a neutral platform to which customers respond without any customized impetus. The best example of this is a Sponsored Story on Facebook, Adwords on Google, and context advertising on Linked In. Therefore, Digital Marketing can be known as the combination of tools like push and pull and marketing campaigns.

As it name described it, the Digital Marketing let customers see what is happening in the real-time, like real campaigns, discounts, products and services. With the latest technology, we can have access to the Internet whenever we want, it has help to the world economy, motivating companies to renew their marketing campaigns, and invest in the new digital world. Companies are now agree that employing these new digital strategies they will have faster and better response from their customers, reaching targeted consumers, building iterative relationship with those consumers, and having the ability to produce measurable results and building strong relationships.