Facebook Gifts, the Next Power Move in Social Commerce

Facebook gifts is the new platform based on e-commerce that let their users purchase directly from Facebook. User will be able to buy and send physical gifts like gift cards, flowers, candies and lots of different products to their friends, by opening a new application through a friend’s profile page whenever an event occurs; such as a graduation, birthdate, engagement, etc. As we know, social commerce has been present online, they publish storefronts of recognized brands that appear on the side of the site, but they have been not having the expected ROI. The new idea of Facebook Gifts seems to be completely diverse because the user will be more integrated into the purchasing and social experience, with the difference that now users can send a gift, even without knowing the physical address of their friend through the Facebook’s latest iOS app update that allows to send gifts via mobile. The new Facebook application is a promising non-advertising revenue stream; the interesting part is that the new method will help to make the leap from a Like to a sale. By experts this new commerce-related is considerate the new goldmine, this application will not only make users but also brands and investors happy. Let’s surprise our friends with one of these cool gifts!