Monday, October 22, 2012
One more time, Converse amazed me with its cool ideas!!
This app seems to be in the market for a while, but this week while I was searching for the most successful campaigns, I found that Converse is been kicking the market since they launched in 2010 their “The Sampler” App. It is so easy to use, if you are the kind of person that hates to visits malls, well, here is your solution. You just have to download the application to your mobile, take a picture of your shoe, select the converse shoe style you like the most, and try it on your feet. This couldn’t be easier, you can try as many styles as you want, wherever you are, you can complete the whole experience starting from trying the whole store, finishing by paying through the app. This is just another cool example of the reality that converse bring to our lives.
Definitively, people like to try things out before making a purchase; this clear behavior Converse respects and understands. So, why not to take advantage of technology?
I invite you to try this, Check out the video below,try the app for yourself, and confirm if visiting malls is still necessary!
Tuesday, October 9, 2012
Digital Marketing Risks
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Nowadays,
most of the population uses digital technologies and its channels to
communicate. Taking advantage of that tendency, the digital marketing has been
growing rapidly. Now, thanks to the digital marketing services, people can get
as many and strangest things as they want, for example, it varies from
purchasing everyday products to finding your true love. So far everything sound
great, but what are some of the hidden issues customers can face by using these
sites? Well, sadly there are unscrupulous and unethical companies that want to
take advantage of this by using your personal information for their own
benefits. For examples, there are some sites that sell their own email database
to third parties that use them to advertise their products. It takes just few
seconds to provide your personal information to any website, but it can take
you months to be removed from this unstoppable marketing lists. Taking control
of this issue seems to not be easy. Learning the best digital marketing
strategies is not the hardest part, the really issue is to let unethical people
to manage websites. The respect of others privacy is getting important within
the last years, now protect you personal information can save you from spam
messages, identity theft risk and financial frauds. The most recent problem
related with this personal information, is the one that is been received by millions
of cellphone users. There is a text message spam requesting credit card
information on behalf of Bank of America, so where these unscrupulous people
obtained this list of cellphone numbers?
To
concrete, use, have fun and take advantage of all the benefits the digital
marketing bring to our lives, but don’t forget to be careful and identify where
and what information you provide every time you enroll or get a product.
Monday, October 1, 2012
FMCG social sampling
What can be better than trying a product before
you finally purchase it?
Well, this is another interesting marketing way. Free sample purpose is to familiarize consumers with a new product, letting them to try out a product before purchasing it. This method is been used by many companies through their own sites or social media channels, encouraging customers to start using their products. Some sample offers, involve consumers to complete a survey or refer a friend, in order to qualify for their free sample, they have to complete all the requirements, and that is the way companies gather information of potentially interested customers. Moreover, there is a new movement called “Social Sampling” where customers not only get their free trials, but also can follow product reviews through social media channels.
As an example I found an interesting video, it is about how successful can be Facebook to achieve brand measurable results. The case study is about Aveeno, a Johnson& Johnson body lotion. Aveeno used Facebook page to offer their product free samples. The campaign was completely successful; they created awareness of the brand, at the point that in just in a week they got rid of their entire samples. Customers filled their information and received Aveeno free samples with coupons to redeem on their next purchase. By using Facebook, Aveeno targeted over 2 million women, increased their sales in a 7%, received 1325 comments, 360.000 post views, and accessed to 2, 7 million fans.
One more time, we confirmed how useful can be social media channel to promote or release new products, so let’s open an account, don't forget social media use is for free!
Take a look to this video: http://vimeo.com/48508716
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