Tuesday, October 9, 2012

Digital Marketing Risks

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Nowadays, most of the population uses digital technologies and its channels to communicate. Taking advantage of that tendency, the digital marketing has been growing rapidly. Now, thanks to the digital marketing services, people can get as many and strangest things as they want, for example, it varies from purchasing everyday products to finding your true love. So far everything sound great, but what are some of the hidden issues customers can face by using these sites? Well, sadly there are unscrupulous and unethical companies that want to take advantage of this by using your personal information for their own benefits. For examples, there are some sites that sell their own email database to third parties that use them to advertise their products. It takes just few seconds to provide your personal information to any website, but it can take you months to be removed from this unstoppable marketing lists. Taking control of this issue seems to not be easy. Learning the best digital marketing strategies is not the hardest part, the really issue is to let unethical people to manage websites. The respect of others privacy is getting important within the last years, now protect you personal information can save you from spam messages, identity theft risk and financial frauds. The most recent problem related with this personal information, is the one that is been received by millions of cellphone users. There is a text message spam requesting credit card information on behalf of Bank of America, so where these unscrupulous people obtained this list of cellphone numbers?
To concrete, use, have fun and take advantage of all the benefits the digital marketing bring to our lives, but don’t forget to be careful and identify where and what information you provide every time you enroll or get a product.
                                            

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