What can be better than trying a product before
you finally purchase it?
Well, this is another interesting marketing way. Free sample purpose is to familiarize consumers with a new product, letting them to try out a product before purchasing it. This method is been used by many companies through their own sites or social media channels, encouraging customers to start using their products. Some sample offers, involve consumers to complete a survey or refer a friend, in order to qualify for their free sample, they have to complete all the requirements, and that is the way companies gather information of potentially interested customers. Moreover, there is a new movement called “Social Sampling” where customers not only get their free trials, but also can follow product reviews through social media channels.
As an example I found an interesting video, it is about how successful can be Facebook to achieve brand measurable results. The case study is about Aveeno, a Johnson& Johnson body lotion. Aveeno used Facebook page to offer their product free samples. The campaign was completely successful; they created awareness of the brand, at the point that in just in a week they got rid of their entire samples. Customers filled their information and received Aveeno free samples with coupons to redeem on their next purchase. By using Facebook, Aveeno targeted over 2 million women, increased their sales in a 7%, received 1325 comments, 360.000 post views, and accessed to 2, 7 million fans.
One more time, we confirmed how useful can be social media channel to promote or release new products, so let’s open an account, don't forget social media use is for free!
Take a look to this video: http://vimeo.com/48508716
Your post not only brings a good example of inexpensive marketing, but also a great example of their sustainability efforts. Marketing in a digital matter, reduces the use of paper, envelopes, stamps, etc therefore passing on the benefit to the end-user! Aveno is so great! I love their baby products!
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